Alex studied flute and piccolo in his native city of Bilbao before working for two years at Bilbao Opera (ABAO) in media development.
In 2007 he embarked on his career of Artist Management and during the subsequent four years worked for agencies in both Bilbao and Madrid. From 2011 to 2015 he worked in collaboration with TACT Artists Management in Amsterdam.
As a concert agent he has been involved in many vocal projects with the leading Spanish orchestras, collaborating with artist managers throughout the world to bring singers including Bryn Terfel, Thomas Hampson, Christine Goerke, Mojca Erdmann and Anne Sofie von Otter to Spain.
Alex joined Maxine Robertson Management in 2015